Tracy and Fati
Brand development – Cross media
Tracy and Fati create bespoke, hand embellished clothing and accessories for our canine companions.
www.tracyandfati.comBrief
Rebrand Tracy and Fati, a small canine couture design company, to increase brand awareness and drive sales.
Approach
To position Tracy and Fati aside high street labels, while retaining exclusivity, through the creation of a sophisticated yet playful brand. Evolve the brand experience through the design of bespoke packaging and labeling to offer a boutique style of memorable service.
Solution
We re-branded this exclusive canine couture design company to reposition them with a boutique status that they deserved alongside high quality consumer brands.
View larger »
We devised guidelines to ensure Tracy and Fati brand consistency across both print and screen.
View larger »
Each hand made garment comes in a quality, chocolate box style packaging with the product wrapped in branded tissue. We created garment care tags,fabric labels and branded hangers to maximize image, status and sales through creative presentation of the products in stores such as Harrods and Selfridges.
View larger »
We designed a range of printed solutions including flyers, posters, press adverts and trade show invitations with exclusive Tracy and Fati badges attached to them.
View larger »
To further the brand experience we created a boutique style Flash website where potential and existing customers can view the seasonal product ranges.
View larger »
