Shayan Italia
Integrated campaign
International award-winning singer and songwriter Shayan Italia first made his name by selling shares of his lifetime earnings on eBay to raise capital to record his first album. Shayan now has a global following including a MySpace audience of well over 100,000 fans.
Brief
Create a site for Shayan Italia that offers fans everything they could ever need or want to know about the artist.
Approach
Create a website that shares the journey and experiences of Shayan Italia. Allowing the growing fan base to explore and discover how Shayan’s music has evolved, and his sources of inspiration.
Solution
We designed Shayan’s website so that it flows like a musical composition or album.
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Comprising over 10 different sections, the website offers fans a comprehensive insight into Shayan’s life and his music.
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The website features include a full photo gallery, biography, music player, integrated video players, tour listings, press archive and a online store with 360-degree product shots.
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The site is built in Flash to enhance the user experience and all updatable content is read from XML files, allowing Shayan to easily maintain the website and keep the offerings fresh.
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With such international success it was important not to alienate any of Shayan’s audience, so the site is also available in over 10 other languages.
