Shayan Italia
Enhanced audio CD
Shayan Italia is a Zorastorian singer and songwriter. He first came into the limelight when he marketed himself through eBay to raise money for the production of his debut album.
Our solution
To support Shayan Italia in his 2007 tour we designed and developed an enhanced audio CD that was made available through a SMS campaign.
View larger »
The audio section of the CD contains sample tracks from the debut album. The interactive element contains an artist biography, profile and a high resolution video of the single, Reflection.
The CD design and sleeve has been created to reinforce the album launch, tour and SMS campaign.
To promote the SMS campaign, we ran an integrated campaign across a range of media including press adverts and various online video banners.
The final stage of the campaign was in high streets, where we designed billboard style covers which were placed on shop fronts during refurbishment work.
