Sculpt PR
Branding and web design
A London-based PR company who specialise in the corporate market.
www.sculptpr.comBrief
Create a brand that is contemporary and appeals to a corporate market.
Develop the new brand across a range of corporate literature, including stationery.
Using the new branding, design and build a website offering potential clients an overview of services, company history and clients.
Approach
The essence of Sculpt PR is transformation of the written word into something quite beautiful and distinct.
Solution
The brand we created for Sculpt PR is strong, clean, and contemporary. As the brand focuses on the use of typography, we devised a structure to allow consistent spacing around the logo across various media.
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As the core of the company’s work is about the translation and clarity of the printed word, we designed the website to reflect this by being almost purely typographic.
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To represent the shaping, enhancing and sculpting of the written word, we used subtle imagery of origami made from text lined paper.
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The site is built in HTML.
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