PDSA - Give Something Back
Campaign hub website
PDSA is the UK’s leading veterinary charity, caring for more than 320,000 pet patients belonging to people in need.
www.pdsaappeal.org.ukSolution
This site forms the central hub for an ongoing campaign called ‘Give Something Back’. The campaign uses various channels including online, television and printed advertising to raise awareness and to generate revenue through sponsorship and one-off donations.
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Within the website, a user can donate via three routes: one-off donations, Best Friends (a monthly sponsorship scheme) or by leaving money in their will.
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The site is packed with supporting information and downloadable content including Pet Care leaflets, wallpapers and the latest TV advertisements.
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Site content is dynamic and controlled through a bespoke admin system allowing PDSA to track user statistics as well as adding content to keep the site fresh and up to date.
