KAS Construction
Brand identity and website
KAS Construction is a specialist recruiter, providing talented contractors for commercial and residential construction projects of all size.
www.kasconstruction.co.ukBrief
Create a brand identity and website that made the KAS service accessible and credible to prospective residential and commercial clients.
Approach
A warm, human approach that helps position KAS as the people to bring together all the expertise you need to get your project completed. Vibrant yellow and green symbolise construction, environment, and the freshness of the KAS offering, with a secondary palette of rich grey and dark green for a feeling of quality and credibility.
Solution
Everything we created, from identity through to innovative business card/brochures and the website, makes KAS appear friendly, accessible and approachable, leaving the reader feeling confident in their service.
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The logo gives a feeling of reliability, a safe pair of hands. While the colour palette is fresh and contemporary.
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A standard business card can be a little cold and doesn’t leave people with much of an impression. So we created business cards that fold out with information on KAS services, making it more of a keeper.
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The website covers the key areas of the KAS offering in more depth, using a jargon free, conversational tone. The layout is solid, simple and uncluttered. Using JavaScript to link to additional content and images makes for an easier user experience.
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Every section of the site gives the reader further insight into the KAS offering, allowing them to quickly establish if they are right for them. It doesn’t overload the reader, and uses complementary lifestyle imagery to convey the friendly, partnership approach KAS take with their clients.
