Kalman Lee
E-commerce website
Kalman Lee is a small, family owned t-shirt boutique. Run by a brother and sister team, they produce individual, handcrafted designs in limited numbers and printed on American Apparel t-shirts.
www.kalmanlee.co.ukBrief
Design and develop a simple, individual site that represents the handcrafted nature of Kalman Lee designs, providing a shop window to let their work speak for itself and a simple checkout process to let people buy their designs.
Approach
A simple approach that encompasses the individuality that’s woven into every one of the unique designs featured on the site. With a simple architecture that lets you choose and buy a t-shirt in just a few clicks.
Solution
We wanted the site to have an organic feel, so kept it deliberately loose, warm and friendly. With minimal content and clear contextual help in a friendly tone. Keeping the t-shirts on a muted background and capturing them in a fluid, casual way that evokes comfort, quality and individualism.
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The homepage showcases new designs so repeat visitors always get a fresh welcome. The majority of the site and navigation is above the fold, so users don’t have to scroll and can see a range of enticing t-shirts from the off.
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Keeping the layout fresh and clean, we were able to hero the t-shirt, enabling people to see a decent sized image with size and colour options, and price clearly displayed, along with the option to zoom in further.
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Using contextual scroll arrows to let users see more designs keeps clicks and scrolling to a minimum.
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Being transparent about stock availability further reinforces the limited nature of these t-shirts, updated in real time, using dynamic content means better stock control and no disappointed customers.
