“I am absolutely blown away by the website you have created for me. The way you have developed website design and CD packaging has created a brand far more sophisticated than I had imagined. The feedback I have received from my website audience has been overwhelming.”

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Coexist

E-commerce

Since the late 90s Coexist have been raising awareness and causing controversy through their urban street wear range, with many celebrities, including Snoop Dogg, Lauryn Hill and Damage, wearing their designs.

www.coexist.co.uk

Brief

Design and develop a website that offers Coexist shoppers a greater range of products than was available from stockists and boutiques.

Approach

Create an urban feel for the website, showing each of the products being worn by a real person. Allow each user to experience the full range of products in available colours and fits.

Solution

The visual styling of the website reinforces Coexist brand values; being bold, making a statement and of course, being street.

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Using graffiti to represent the urban nature of the Coexist products we stenciled the logo throughout many back streets in East London and used this as website background.

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Each product is shown being worn, with up to 5 accompanying images per garment. This allows the user to get a good feel for the product and experience the design details.