Charity Greetings
Online Community
Charity Greetings is about connecting with friends and family whilst raising money for a wide range of great causes. The aim is to make giving easy so that charity can fit into everyone’s lifestyle.
www.charitygreetings.comBrief
Create a platform to enable people to send & receive e-cards on behalf of their favourite charities. The platform should enable users to store their e-cards on a virtual mantelpiece and to collate all their e-cards and have them printed in a keepsake.
The product should allow individual charities to have co-branded areas as well as access to reports on usage and fundraising.
Concept
To build a social network platform for charitable giving and good causes, which is fun and exciting to be part of. To replicate the experience of sending, receiving, displaying and storing real cards on screen. To create a fundraising experience online that can be relived time and time again.
Solution
We created a fundraising social networking site allowing users to interact and raise money for good causes through the sending of virtual greeting cards. By understanding the emotional journey through choosing a card, writing the message and sealing the envelope, to the card being opened, read and displayed by the recipient, we were able to replicate this process online.
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Users of Charity Greetings follow the same steps as they would when sending a real card; they go to the shop, browse by category, then design. After selecting the chosen card, they write the message, seal the envelope and send it. The sender can also preview what the virtual card will look and feel like.
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The recipient of a virtual card receives an email notification that a special card is waiting for them. They are directed to the site where the unopened greeting is waiting.
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Once opened, the recipient can save the card in their personal virtual mantelpiece for everyone to see. The virtual mantelpiece allows for thousands of greetings to be displayed. Each mantelpiece is decorated with user profile pictures, supported charity logos and a virtual fireplace for that extra homely feeling.
Users have a totalizer which is also displayed on their mantelpiece to show friends how much money they have raised and for which charities.
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Additional donations in the form of Good Gifts can be sent with any card; these Good Gifts are charity specific and are displayed on the virtual mantelpiece as well as inside the card.
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For users wanting a little extra bit of memorabilia, maybe for a milestone birthday, your virtual cards can be transferred to a keepsake; a quality hardback printed book containing all your good luck messages, best wishes and greetings.
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